Is It Time To Re-Evaluate Corporate Photography?
Corporate photography plays an important role in how organisations present and share their activity. Conferences, exhibitions, team days, and corporate events represent a significant investment of time, planning, and budget. Photography is often the lasting record of that investment.
As businesses increasingly share more content externally, across LinkedIn and social channels as well as the Company website, which moments are captured and shared matters. Images are not just internal, they are part of external brand storytelling, influencing recruitment, culture-building and visibility.
In The Round 360° Photography offers an alternative approach for organisations looking to do something different. Instead of photographing people in a line up, the camera is placed within the group, recording the full setting and the connections between people as they naturally unfold. The surrounding environment matters too, the venue, exhibition stand, or workspace becomes part of the story, not just a backdrop.
The 360° Photographs of business events below, converted to video format, illustrate the point.
In The Round 360° Photography is particularly suited to events where interaction is central, Trade exhibitions for example. Powerful imagery can be captured of people interacting and engaging with both each other and the displays around them. The result is a more complete record of the investment made, capturing not only who was present, but the energy, layout, and experience of being there.
Selected 360° images can then be transformed into short video content, making them easier to share across social media, websites, and internal communications. This allows businesses to extend the value of their event photography well beyond the day itself.
Still photographs from the same events - still happy or ready for change?
In The Round 360° Photography is not intended to replace traditional photography. It is designed for early adopters, forward-thinking organisations, and brands that want to experiment with new ways of documenting and sharing their people and events.
For companies looking to stand out, reflect modern working culture, and capture the full context of their investment, 360° photography offers a distinctive and immersive option.
If you really need some 2D photo content then stills can be taken from the 360’s. Two types of photography from one Photography service.
Contact Clare, 360reveal.com 07768 663730 for more information on In the Round 360° Photography.
